A hot mess.

Ajax wanted to launch a new line of 100% biodegradable wipes — a product that makes mess disappear, but also the wipes themselves (because science). But how do you explain all this in 6 second bumpers?

You get a really good-looking ex Batchy contestant who just so happens to be a magician to unpack the wicked sorcery of these wipes through a series of “Disappearing Acts”.