Most creatives roll their eyes when a government brief lands on their desk, because well, government. But not this time.

After a competitive pitch, we won the Australian Digital Health Agency to launch the My Health Record mobile experience. From pitch to launch, the campaign was brought to life in under 7 weeks.

The end product was a series of fun spots featuring Dr Andrew Rochford (he’s like Bondi Vet, but for humans) fielding a series of questions about the app and what it can do.