A road trip generations in the making.

Pitching an idea for a 4000 kilometre road trip from Perth to Sydney for a “car ad” is a ballsy move.

Ballsier yet, saying yes.

In this new brand campaign, we set out to capture the Hyundai founder’s adventurous spirit of “Have you Tried it?”, to show Aussies what many think can’t be done.

We took 2 EVs, 2 Hybrids, across 4000kms of Australia’s toughest terrain.

All to show you, Now You Can.