Taking the “W” with dinner.

(But taking the “L” with legal)

This proactive idea for Pizza Hut was concepted, sold in, and made in a fortnight.

But we didn’t go through “the right” channels of approval so we got smacked with a Cease and Desist from Activision that prevented us from entering into any awards or PR-ing it any further…

Thankfully, Activision had a change of heart further down the track.

D&AD

Shortlist - Gaming & Virtual Worlds / Brand Experience

Award Awards

Bronze - Radio & Audio / Innovative Use of Radio & Audio

Bronze - Social Media / Community Building and Engagement

Bronze - Social Media / Tactical

Best Ads

Interactive campaign of the week

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